Innovating New Category
Knowin’s complex research methodology is instrumental in aiding businesses to develop innovative products outside their known supply chain and distribution network while concurrently building the necessary capabilities to bring those products to market successfully.
- Market Exploration: Through correlational research, we explore new markets, identify emerging trends, and assess consumer needs and preferences, providing insights crucial for product development.
- Partner Identification: Applied research methodologies enable us to identify potential partners, suppliers, and distributors in new markets, facilitating the establishment of a robust external network to support product launch and distribution.
- Adaptability Assessment: Experimental research helps in testing the adaptability of the innovation to different supply chain and distribution environments, ensuring compatibility and efficiency.
- Capability Building: Action research principles are employed to develop the necessary capabilities within the organization to navigate new markets, including training programs, strategic partnerships, and process improvements.
- Strategic Alliances: Correlational research assists in identifying strategic alliances and collaborations with local stakeholders, enhancing market penetration and reducing entry barriers.
- Go-to-Market Strategy: Our approach involves developing a comprehensive go-to-market strategy tailored to the new market dynamics, leveraging insights from various research methodologies to optimize distribution channels, pricing strategies, and promotional tactics.
By leveraging Knowin’s complex research approach, businesses can confidently venture into new markets, develop innovative products, and build the capabilities needed to succeed, ensuring sustainable growth and competitive advantage.