Productizing Innovation

With Knowin’s comprehensive approach, businesses can harness a blend of action research, applied research, correlational research, and experimental research to develop robust product requirement specifications (PRS) for their innovations. Here’s how our method unfolds:

1. Market Needs Analysis (Correlational Research):

Employing correlational research, we analyze market trends, consumer behavior, and competitive landscape to uncover unmet needs and opportunities for the innovation.

2. Customer Insights (Applied Research):

Utilizing applied research methods, we gather insights into customer preferences, expectations, and usage patterns through surveys, interviews, and focus groups.

3. Prototype Development and Testing (Experimental Research):

Leveraging experimental research methodologies, we develop prototypes or minimum viable products (MVPs) of the innovation and test them with target customers to gather feedback on usability and functionality.

4. Stakeholder Engagement (Action Research):

Engaging stakeholders, including customers, employees, and partners, throughout the product development process, we collaborate using action research principles to define product requirements and priorities.

5. Regulatory and Compliance Requirements (Applied Research):

Conducting applied research, we understand regulatory requirements, industry standards, and compliance considerations relevant to the innovation to ensure alignment and mitigate risks.

6. Technical Feasibility Assessment (Experimental Research):

Utilizing experimental research methods, we assess the technical feasibility and scalability of the innovation through feasibility studies, prototyping, and proof-of-concept experiments.

7. Benchmarking and Best Practices (Correlational Research):

Conducting correlational research, we benchmark against competitors and industry best practices to identify critical features and functionalities for success in the market.

8. Iterative Refinement (Action Research):

Employing action research principles, we iteratively refine product requirements based on feedback and insights gathered, collaborating with stakeholders to prioritize requirements and optimize the product roadmap.

9. Documentation and Specification Writing (Applied Research):

Documenting PRS based on insights and recommendations, we define functional and non-functional requirements, user stories, use cases, and acceptance criteria.

By leveraging our complex research approach, businesses can ensure that their innovations meet customer needs, comply with regulations, and align with technical feasibility considerations. This systematic and data-driven approach to product development facilitates successful outcomes in the market, empowering businesses to thrive amidst evolving demands. As a service provided by Knowin, we enable businesses to navigate the intricacies of innovation with confidence and clarity.